Search engine optimization (SEO) has been around for a while and many marketers take it as a whole and single strategy but in actual SEO is divided into two categories, on-page SEO and off-page SEO. In this topic we will discuss them and some activities which come under them.
Any measure you take within your website for SEO is on-Page SEO techmediaguide.com. It is about optimizing your website so it can be search engine friendly. Your on-page SEO tells the search engine what your website is about. Following are a few things included in on-page SEO.
Keyword optimization is an important factor in your on-page SEO strategy, using keywords in different parts of your website highlights your relevancy to search engines.
Page loading Speed
Your page loading speed comes under the umbrella of on-page SEO; it directly affects your SEO ranking.
Meta tags are small description about a page, highlighted in search engine result pages (SERP) under the URL. Highlighting keywords in Meta tags is a good on-page SEO strategy.
Alt text is keyword and phrases attributed to images on a page to get it indexed for searches. It helps search engines to understand the pages content.
Optimizing your page content is also part of on-page SEO. Make sure you have quality, updated and readable content on your website. Quality of your content reflects directly on your ranking in SERP.
Title tags are the heading or titles of your pages. You can optimize your targeted keyword in headings or title tags but make sure they are relevant to that pages content and look natural.
Internal linking are links on a page which directs the users to others pages within the same domain or website. These links are crawled by Google bot, to find relationship between pages.
While on-page SEO refers to activity within your website, in contrast the off-page SEO refers to activities outside your website. It focuses on increase of the authority of your website, through getting backlinks from other websites. Off-page SEO includes the following activity.
The biggest factor in your off-page SEO, which have a huge impact on your SERP ranking, is getting quality and quantity external/back links to your website. Search engine consider them as an endorsement from other websites that your page have high quality content. Why else would an authority website give link of another website? Obviously you have to raise the quality of your content if you want quality backlinks.
Social media promotion
Many experts believe that your ranking is not directly affected by social media signals. But it helps to promote your products and services and increases the traffic to your website.
A successful SEO strategy relies on both on and off page SEO. Your SEO strategy can be easier if you divide and understand the function and purpose of them. While on-page SEO is something under your control, off-page SEO can take a while.