Author Archives: Melanie Owens

What Can An Seo Company Do For Your Business?

As a business, there are several things that you need to make sure that are going right so that you can make more profits. For your business to survive, you need to make sure that it has a large clientele base. To do so, you will need to incorporate the latest and best methods of advertising and marketing. One of the best platforms for marketing is online or internet marketing. There are several strategies that you can choose from, one of the very common ones is SEO services. Before you can start benefiting from professional SEO services, it is important that you find the perfect SEO firm out there. To be able to implement the best SEO solutions, you may want to look for SEO consultants in London that will cater for all your needs. This will be ideal for your company.

What Does an SEO Company Really Do?
When you approach a high-end SEO company, you expect the best from them when it comes to ensuring that your site gets the optimization that it requires. Most people will let SEO companies go ahead and do their thing without asking what is really being done, and this should not be the case. It is vital that you know what your SEO firm is doing for you. With a clear understanding of what your firm is doing for you, you will know whether you are getting quality services or not. A reputable and well-established SEO company will treat your site as if it is their own.

There are certain strategies that you an SEO firm will do for your business to ensure that it get to attain their marketing goal, some of the services you should expect, include:
Site Structure Analysis One of the main thing that will be done by SEO firms is to properly ensure that your site is properly structured so that search engines can read it easily. Some of the things that your site is checked for include robots.txt, sitemap, indexed status, site errors and other aspects.

Content analysis This is a common step, which mainly involves checking and going through your content. The main reason why this is done is to correct any poor ranking content, duplicate content, missing pages among other content issues.

Off-Page analysis This will involve checking you online presence and whether it is reputable or not. To enhance off-page marketing various things will need to be done.
Other things you should expect from a SEO specialist firm include on-page optimization, off-page optimization, code, and site structure optimization and other vital strategies. You want a firm that will deliver on their promise and increase our presence online.

Grow Your Business By Taking Advantage Of Staff Augmentation

Many companies have been making the transition when it comes to hiring employees. Traditionally, in-house staffing takes place primarily in the human resources department, which is responsible for all job postings, screenings, and interviews of potential candidates. Over the past years, however, a huge shift has been seen as companies are gearing more and more towards staff augmentation.

This process allows businesses to hire skilled persons through a staff augmentation firm. This agency is responsible wholly for making sure all staffing requirements are met before sending in resources to the companys workforce. By using contract workers with the specific skill set mandated by the company, there are significant savings in time and money.

Basically speaking, this model is about employing professionals with specific talent to earn an advantage in the work front. But more than that, there is a possibility of having a multi-faceted business model that can propel your business forward. Read on and find out how you can use this outsourcing strategy to be leveraged for your business.

Benefits of Staff Augmentation:

Specific skill sets when you need them like most companies, you want to have employees with distinct skills and talents that are most useful for the work needed to be done. It is tough to go through conventional hiring methods, since people with high skill sets are often already employed by other companies. By using staff augmentation services, you are assured of these proficiencies for the job without having to go through the long and arduous process of screening and hiring applicants yourself.

– Increased profits and reduced business costs staff augmentation is cost-effective through the following means:

– Reduced overhead costs these include taxes and other benefits usually given to full-time in-house employees.

– Limited payrol having regular employees year-round is significantly more expensive than working with contractual resources who are only there for as long as the project exists.

– Training required is minimized since you are hiring employees who are already professionals and experts in their respective field of work, you wonât be burdened with having to pay for trainings.

– Enjoy full flexibility you are allowed quick termination of contracts under different circumstances. (e.g. in case you fall short with your budget or need to cancel a project altogether)

– Employees who are 100% professional, focused, and unbiased the biggest and only goal of these contractual workers is to make sure that your project is successful, thus guaranteeing that you are successful. Their approach towards work is focused and precise. They would not bother with anything else conflicts in the workplace, office politics, fighting for promotion, unhealthy competition, and other disturbances that usually happen with a conventional pool of employees. Also, they can give you direct and objective feedback without bias.

– Growth through expansion and flexibility this work delivery model lets you adapt through changes quickly and easily. You can expand your team by conveniently adding more resources with specified talent whenever your projects need more workers or if you have a looming deadline coming your way. This lets you respond more quickly to market demands and changes, as well as widen your areas for growth.

– Let go of all administrative burdens with staff augmentation, you give up having to bother yourself with tasks such as benefits, payroll, training and development, termination, unemployment, performance tracking, and other similar issues. You get assistance without these complications. The augmentation firm will also be the one to worry about managing budgets, project plans, and other resources in order to carry out the project goals within the specified time frame.

With these benefits, its easy to see why the trend is gearing towards staff augmentation. All the menial issues and hiring tasks are taken off your shoulders. You get all the proficient work done while saving time, effort, and money â giving more opportunity for you to focus on the bigger picture: letting your company grow further.

Leadership Coach Shows How To Ensure Required Changes For A Business Are Embraced

In this post we talk to expert leadership coach Stuart Hayes*, and find out the four steps that he uses in businesses to ensure changes in a business are both embraced by stakeholders and become long lasting as well.

In a business enterprise, the majority of us have actually been alerted at some point in time that, “if you’re not moving forwards you’re actually moving backwards.” In essence, this goes straight to the heart of why change is necessary to a positive and healthy business. Well balanced companies move with the times and recreate themselves. Unhealthy companies resist change, go stale and fade away.

Change is the core element of growth and in business change demands vision, a driving team along with a tight context if it is to be produced successfully and positively. This is why emphatic leadership is so important in a business.

But while talking about change, it’s important to not toss the baby out with the bathwater considering that, on the other side of the coin is the value of consistency which is also vital, especially in processes that apply to product, quality, profit or even, to some degree, organic growth.

So, this pair of contradictory principles must coexist in a healthy business. How do we execute that? The answer is to recognize that successful companies need change along with consistency, change being the territory of business leaders and consistency being the specialty of supervisors. Considering this pair side-by-side, it is not difficult to see why consistency together with change (indeed managers and leaders) are regularly testing to tie with each other.

In this post, I’m going to delve into the main components of effective leadership and how these aspects combine to yield favourable and sustainable change. As an experienced leader, the formula I make use of to produce this change includes a simple 4-step process which I highly recommend, as follows below:

1. Ask the Hard Questions.
Periodically, I wonder whether it is more difficult to know where you are actually starting from or where you’re specifically endeavouring to get to!

As business people and entrepreneurs, we frequently fall into the trap of viewing our endeavours through rose coloured glasses and neglect to truthfully perceive where we are setting out from – our ‘Point A’.

Acknowledging your actual point A isn’t easy: it is strictly accomplished by having the nerve to identify, ask, and then truthfully answer all of the confronting questions that apply to your business, your strategy as well as exactly how you are proceeding towards it. You know the questions; they are those tricky questions you more often than not stumble over when they hit you without warning at a party!

My suggestion* pull on your thickest skin, find another person to pinpoint then ask the questions that have to be asked … and don’t allow your vanity to hinder the genuine self-questioning that must come after. It might make the difference between success and failure.

2. Feeling the Reason Why.
Determining both the specifics of your ‘change vision’ (your ‘Point B’) and also the specifics of your true, core reason for change is likewise challenging. If there is an absolute number one secret for achieving positive along with lasting transformation, however, this is it.

If you don’t have the specifics, your vision is simply a desire. Without a deep and authentic reason as to why you wish to chase your vision, you will certainly struggle to move people towards it. People need to share your enthusiasm. Making the effort to connect with the core reason for change that deeply moves you, will be your best chance to move your team to head in the same direction with you.

Fortunately, those co-workers that do share and adopt your vision will stay with you and end up being the driving force for accomplishing it. This is why outstanding leaders appreciate the stick is not nearly as mighty as the carrot.

My tip* Identify the styles of men and women you will need to propel your change vision. Take some time to establish precisely who they might be and then what it is about your vision that could inspire them.

3. Design a Straightforward Plan.
From here on, the crucial elements of your success are sticking to what works, keeping it simple … as well as continuing to feed the interest that connects your driving staff to your vision.

Having clarified your ‘why’, assigning uninterrupted thinking time to recognising the essential pieces of your ‘how’ is crucial.

My suggestion* try to engage your driving group in this activity:

Determine the repeatable activities that will accomplish your objective (keep these simple).
Identify both the resources you have readily available and the resources you will require (actually require!).
Figure out the finite list of points that can obstruct your progression. Establish backup plans for any that are truly risky.

4. Attain Positive & Sustainable Change.
Staying on course and also achieving positive and sustainable transformation is a 99% leadership and a 1% management mixture of fuel, context and responsibility.

The fuel part is PR in its purest form. Its objective is to construct and then maintain momentum: communicate the vision, impart the simple, repeatable steps, celebrate successes … and ultimately train your driving group to do the same things. Each reinforces that the change vision is correct and that the team’s approach is the right one.

Notably, as leader, the code of conduct or ‘context’ you set up around your team and also its behaviour is fundamental to their capability to unify and achieve results. Your group will look to you to live by this code at all times and as you do it will certainly begin to take a life of its very own.

This is where keeping on track and attaining positive and lasting change needs your individual dedication, nerve and discipline: following the message you teach and getting in touch with your team in a genuine way when delivering it is most important.

Your ability to develop and maintain a solid context is directly commensurate to your capacity to do these things, and with a strong context your group will certainly self manage; self align; move mountains; and then generate the positive and lasting changes you seek.

My tip* Take a deep breath and then be prepared to be human, to acknowledge shortcomings and to be open to change yourself. You will be respected and then followed as a leader in a far more powerful manner when you have the courage to do these things.

*Stuart Hayes is a business and leadership coach from Melbourne, Australia.

Calgary Marketing taking A Look At The State

” Well, Here’s The Answer: “nope.” Calgary Marketing Is Still Going Strong All Over Canada And In Fact, Values Are Still Appreciating In Most Major Markets Across The Country.

Typically Canadians have looked to areas like Toronto and Vancouver as the leaders in real estate value but in the past few years Calgary Marketing has emerged as a new player in the National best market.
Part of what has made Calgary Marketing the marketing hotbed that it has become is the proliferation of the local economy. Things are looking great for business and commerce in Calgary, the local oil industry is thriving and there is lots of work and education available in this area.

The University of Calgary is the main post secondary institution however there are numerous smaller colleges and post secondary options available. Calgary Marketing is currently the fastest growing area in Canada and the economy continues to grow with the influx of new residents. Calgary is a great place to live for people who enjoy sports as well. The city boasts the great amenities that were developed for the 1988 Winter Olympics which includes the Canada Olympic Park. This area is the current training grounds for many of Canada’s elite winter athletes. Calgary Marketing is also within striking distance of such notable Alpine areas such as Banff and Lake Louise.

Living in Calgary is a pretty attractive thing. With beautiful weather in the summer and the warm Chinook winds in winter, Calgary Marketing offers a very attractive package for home owners. Combined with some of the most valuable market place in the country and the consistently expanding nature of Calgary Marketing comes some of the most beautiful scenery in the country. Calgary sits close to the base of the rugged Rocky Mountains, one of the most striking mountain ranges in the world.

With an attractive real estate market and a great job market Calgary has set itself apart as one of the premier spots in Canada in which to live and work.

The pros:

1. Economy: Calgary has a bustling economy based on the oil reserves it sits on. There are many corporate head offices in Calgary and subsequently the opportunity you have here to succeed is great. In fact, at certain times there is so much in way of job opportunity that fast food joints can’t stay open because they can’t find workers. The standard of living is high.

2. Nature: From my front door to the mountains is about 60 minutes. They play an important part of recreation year round. In winter we’re busy skiing, snow shoeing, and skating in the mountains, and drinking a beer on the way home in Canmore. In the summer we’re busy hiking, cycling, and camping, and drinking a beer on the way home in Canmore. Banff is a beautiful, albiet expensive, town, and if you can get yourself into winter activities you’ll have a blast 12 months a year. It should be mentioned, there are no real lakes in Southern Alberta if you’re into lake life

Cutting-edge E-commerce Cart Tech For Selling Ducting Parts Direct

What’s so significant about creating an online shopping cart for marketing duct items on the internet? Any person that deals with ducting parts will certainly tell you, it’s really quite complex, due to the fact that there is a surprisingly large variety of ductwork component specifications, and also every one has its own different sales price.

Basic dimension variables include particular lengths, diameters as well as angles and all of these signify that traditional online shopping carts typically aren’t able to deal with the sheer amount of variables, without resorting to itemizing each product again and again, with the only variation being the size, which leads to the use of the online store becoming something which is particularly bewildering and inconvenient for somebody exploring the range of products.

Here’s an example of this point:
Let’s say you wished to get a piece of straight, standard galvanised duct, which is a relatively simple unit, yet the variety of length and also diameter permutations is quite considerable. First off there is the duct length. Basic galvanized ducting comes in three common lengths:

– 0.5 of a meter,
– 1 meter and also
– 2 meters.

Next we need to think about the vast array of diameters the product can be found in, in this instance we’ll use the most common diameters, which are as follows:

– 80mm
– 100mm
– 125mm
– 140mm
– 150mm
– 160mm
– 180mm
– 200mm
– 225mm
– 250mm
– 275mm
– 300mm
– 350 mm as well as
– 400mm

That means we have 3 different lengths and 14 different diameters, so to set up an online cart just for straight galvanised duct, it’d demand 42 specific catalogue units. Which is just for straight galvanized ducting! There’s a variety of other items individuals making use of galvanized duct may also need, for example; lobsterback bends, branch parts, telescopic duct, ductwork with a door opening, rings, flanges, gates, valves, gaskets … the selections continue, and moreover each one of them also has an assortment of diameters, lengths as well as in some cases additional variables!

Now you may be wondering about existing e-commerce sites out there that are capable of dealing with products with variables, like clothing for instance can vary both sizes and colors and while this is true, when you change the colour or size of an item of clothing the price doesn’t get changed along with it, and that’s what’s different in the range of ducting products, every variation in dimension has a different price and that’s the piece of the puzzle that normal shopping carts don’t cater for.

Visualize being a customer trying to search an online shopping cart to look up and also buy the ductwork components that you require to produce an entire ductwork system? How unfriendly and also convoluted would it be to try to maneuver countless separate duct units, all with varying diameters as well as lengths?

This bewildering bunch of variables has made online transactions for ducting parts tedious as well as time consuming. But not any longer, by virtue of Advanced Duct Systems (ADS) recently solving this puzzle by creating a custom-made web based e-commerce shopping cart where a buyer need simply just pay a visit to one specific component webpage to select any variable for that unit from a drop down menu, and also have the pricings for any kind of composite of variables up-date real-time in the page on the cart.

This makes on-line browsing as well as shopping a piece of cake, as you are now able to simply order a wide range of diameters as well as lengths from the one web page! Additionally, you can download a pdf of the full specifications from the e-commerce shopping cart from the exact same webpage.

So if you’re an operator in a company where you need to purchase duct components, consider the virtues of working with ADS to purchase your products online. Orders are transferred directly to their ‘pick and pack’ properties and you receive your order verification sent via email. Say goodbye to faxing or calling through orders and the risk of “you communicated one thing they heard something else” errors in orders is thankfully gotten rid of too.

ADS markets standard galvanised duct, pneumatically-driven tubing, powder-coated ducting, pneumatic conveying ducting systems, stainless steel ducting as well as flex ductwork online, from the world’s simplest to utilize online shopping cart for purchasing ductwork. Check it out next time you need to acquire duct components. Also, trade and wholesale customers are given special rates by being accorded a specific pass-code which furnishes them with trade costings.

Search Engine Optimization Assures Better Return On Investment

Search engine optimization commonly referred to as SEO can be anything, but a buzzword of the internet marketing or online business promotion concept. Today, it has become a common phenomenon to get the latest and much-demanding SEO services, for example www.directionaprefererence.com, applied at the website to get high page rank and firm stability on the top in the SERPs or search engine result pages.

As far as the SEO or search engine marketing concept is concerned, it has revolutionized the online marketing or advertising way. It is the technique that ensure set customer base, increased page rank, assured ROI, and above all firm stability that is vital for the overall growth of the business.

Needless to say, everyone is well aware of the value and use of different search engines. How to lure target audience and convert the traffic into lead is all that every business wants to achieve at any cost. But the main question that wallops the mind is nothing but the concept that can pave the way for success in World Wide Web easily. For this, nothing would be cost-effective and better way than SEO.

Finding your website on top of the search engines will improve your competitive edge, which in turn helps to retain the customers and add new visitors to the website. Promoting your business or service with the support of SEO will save your time and money spend on traditional advertising solution. It is more effective than banner ads. Beside this, SEO offers content that is relevant and easily accessible to increase your brand recognition and identity. Thus helps you to reach the market and fulfill your goals and objectives.

Talking about this new concept deeply, it is divided into basically two categories named On-page optimization and Off-page optimization. When it comes to On-page optimization it includes a wide spectrum of services ranging from keyword analysis /research/implementation to content development, meta tag and header tag optimization, internal navigation optimization, site map implementation, image optimization to the list goes on.

On the other hand, off-page optimization include link building popularity, SEO article writing, directory submission, URL submission, RSS feed distribution, blog creation and the list goes on. It goes without saying that it is an entirely new concept of business promotion in the internet era. But, main problem that often comes in the mind of website owners is to find the right and proficient team of SEO service providers.

As the web continues on its exponential development path, the desire for better search engines becomes more indispensable. These are the challenges that are confronting the search engines, as well as the experts who add to their success. Search motor advertising is a craftsmanship that needs skill, and innovativeness, a synergy of unique substance, proficient promoting, and site analysis. These are the foundations for a successful SEO campaign.

How to Effectively Locate Your Business

Location is one of the fundamental aspects of a business. Locating your business at an ideal place is essential in its overall success and that is why it is important considering a few issues before getting settled with your plan to go ahead. Consider your customers’ proximity to your business as well as the other underlying aspects that may affect the effectiveness of your business.

Demographics

There are two important angles to the issue of demographics. First, consider who your customers are and how important their proximity to your location is. For a retailer and some service providers, this is critical; for other types of businesses, it might not be as important. The demographic profile you have of your target market will help you make this decision.

Then take a look at the community. If your customer base is local, does a sufficient percentage of that population match your customer profile to support your business? Does the community have a stable economic base that will provide a healthy environment for your business? Be cautious when considering communities that are largely dependent on a particular industry for their economy; a downturn could be bad for business.

Now think about your work force. What skills do you need, and are people with those talents available? Does the community have the resources to serve their needs? Is there sufficient housing in the appropriate price range? Will your employees find the schools, recreational opportunities, culture, and other aspects of the community satisfactory?

Sourced from: https://www.entrepreneur.com/article/244866

A business’ success is greatly affected by its location, the better you locate your business the higher the chances of succeeding. Taking care of the three essential types of locating your business that can be charted; which are the profitable, break-even and Go-broke is inevitable. The size of your business, the budget as well as the management is also vital in locating your business strategically.

A truly profitable location will make money and the business will appreciate in value.

A break-even location will pay the owner a small salary and pay the rent but not much more.

The go-broke location demands the owner continually pour more money in to survive. The example that comes to mind lasted less than three months from opening to closing for one unfortunate tenant. Despite my warnings that this was a go-broke location, the business owners spent over $80,000 into their store setup and, by the second month of operation. couldn’t pay their rent. Usually a go-broke location will not only steal your capital but put you into personal bankruptcy, after you’ve maxxed out your credit and second-mortgaged your home.

If you thought site selection was all about Location – Location – Location you’re right … intellectually. However, when tenants are involved in the site selection process, good old common sense often goes out the window. Consider for a moment that site selection is not a science; it’s an art, part research, part luck, part timing and many other ingredients combined. For example, is the best time to do site selection is before or after you commit yourself to opening a business? If it sounds too obvious don’t be fooled; most tenants do their site selection after – not before – committing themselves to a business opportunity. One such case involved a retailer who began receiving seasonal spring inventory for a new store but he hadn’t finished picking the location for the store or negotiating the terms yet. Consequently, this entrepreneur compromised on the location and on the best deal he could have made … just to finally get open.

Sourced from: http://www.bluemaumau.org/successful_site_selection_good_business_poor_location_will_become_poor_business

It is normal sometimes that people develop the urge to move their businesses to new frontiers. This may be influenced by a number of factors. More importantly, however, what one needs to consider more is the essential factors worth considering when moving to new environments. Among these are the customer relations you will need to establish in the new market, costs and possibilities that may arise.

Ecosystem Support

“If you’re going to try to break into a new market, it helps to have support. Who from your ecosystem has connections or extensions in the new market? What intros can they make? How can you parlay existing relationships into new ones? If you see a great opportunity for your offering in a new market but don’t have the insider track on getting the word out, it will be hard to get traction. ” ~ David Ehrenberg, Early Growth Financial Services

Cost of Living

“Manhattan sounds like a great place to do business, but if you’re moving from Conway, AR, you might be in for a surprise. Don’t let this prevent you from making the switch, but make sure the potential income gains outweigh the increase in expenses you’ll face. ” ~ Nicolas Gremion, Free-eBooks.net

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Minimum Viable Move

“Expanding to a new city tends to get us dreaming about new office space, additional hires and other expensive changes to our companies. But an expansion can be as simple as driving to that city once a month and getting a day pass for a coworking space. Consider what the minimum presence you can get away with is, along with how you can test that you’re moving to the right city.” ~ Thursday Bram, Hyper Modern Consulting.

Remote Possibilities

“If you’re moving for talent or moving your existing team, ask yourself, ‘Can I do this remotely?’ We have employees in nine different countries and have offices in the U.S., Canada, Australia and the Philippines. It allows us to scale faster and more efficiently than any local company because when we need more talent, we just hire it regardless of where it is.” ~ Liam Martin, Staff.com

Sourced from: http://smallbiztrends.com/2014/02/relocating-your-company.html